New-Bee Guide to No-Follow Links: Stopping the Spiders

Now we have discussed what a spider is all about and how it habitually crawls every nook and corner of the web. This time, we will discover how to stop these bot crawlers from going through a link.

But why do that? If you would block those web crawlers, aren't you spurning your chance to be included in the Page Ranks?

Yes, that is correct. A nofollow link does prevent Page Rank "juice" leakage that can be attributed within the link or the site that it points to. But it will not harm YOU. In fact it could even be beneficial for your site's Search Engine Optimization.

How? By using the nofollow tag only for outbound links, that does not direct to your page or site. Because it does not point to YOUR own site, you can't be hurting your own chance at ranking well in search engines.

How can a nofollow link attribute be beneficial to you?

Use nofollow if you are creating a link to a site that is not relevant to your own like that of a sponsored or advertiser link. Remember, you also need to protect your content, and keeping off unrelated sites from being browsed by spiders is a way to maintain SEO. In blogs for example, you could put nofollow attributes on comments because that's one  section that could breed completely unrelated outbound links.

How to make a nofollow link attribute?

A normal link would look like this:

Insert rel=”nofollow” within the link as shown below:

And - Voila! - you have stopped the spiders from accessing that link and have protected your site from irrelevant content! It's that easy.