The wikipedia describes them as buzzwords, but, according to the largest and most popular editable encyclopedia in the web, viral marketing or viral advertising are marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. This process started to come alive when social media in the internet sites became hot trends (and it still is today!).
The main gist here in viral marketing is: Making something that you want other people to pass to other people to pass to other people... and so on. A simple illustration may be drawn like this:
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(Illustration taken from http://www.wilsonweb.com/wmt5/viral-principles-clean.htm)
It starts with one person, who shares something to other people, and these other people in turn, shares it in their own way, to other people, until the information sharing multiplies a number of times, sometimes even spinning uncontrollably out of your original expectations - goodness knows when this viral passing of information will really end. Now this viral process is accomplished through our fiber optic cable-connected computers using and abusing the power of the world wide web. If you scan your facebook pages, tweeter, myspace, and other social media sites available in the net, chances are, most of these sites are now being extensively utilized by a lot of companies and business organizations. If you search your facebook pages, food chains like McDonalds, Starbucks, or Kenny Rogers have facebook pages followed by they own respective numbers of fans. Major computer brands like Dell, Acer, Toshiba, and others too many to count also host facebook fan pages. Even Google has an official page in face book. The role of social media in spreading information is immense.
You can test it for yourself, take for example, tagging a photo in face book. You tag your friends. Your friends say, hey this is great, let me tag my other friends. And the tagging continues until that portion behind your picture, becomes fille with blue - colored links of all the people who has been tagged. Not to mention the long list of comments your picture would receive.
If you share some thought-provoking content or information, that is. Of course, no one would be interested in lousy information. Would you come back to a restaurant which took so long a time to get your orders done, and in addition, charges expensively when the service and the food is not really that commendable? Of course not. You would look for other BETTER restaurant around. And when you finally get to dine in an eating place that you happen to really like, don't you share this to other people? You may even post a tweet or two about it.
That is the power that the internet has given us. Sharing is loving, they say. So to go along with the viral sharing experience, here is an example of video that talks about how internet sharing could change everything.
The main gist here in viral marketing is: Making something that you want other people to pass to other people to pass to other people... and so on. A simple illustration may be drawn like this:
1
11
1111
11111111
1111111111111111
11111111111111111111111111111111
1111111111111111111111111111111111111111111111111
(Illustration taken from http://www.wilsonweb.com/wmt5/viral-principles-clean.htm)
It starts with one person, who shares something to other people, and these other people in turn, shares it in their own way, to other people, until the information sharing multiplies a number of times, sometimes even spinning uncontrollably out of your original expectations - goodness knows when this viral passing of information will really end. Now this viral process is accomplished through our fiber optic cable-connected computers using and abusing the power of the world wide web. If you scan your facebook pages, tweeter, myspace, and other social media sites available in the net, chances are, most of these sites are now being extensively utilized by a lot of companies and business organizations. If you search your facebook pages, food chains like McDonalds, Starbucks, or Kenny Rogers have facebook pages followed by they own respective numbers of fans. Major computer brands like Dell, Acer, Toshiba, and others too many to count also host facebook fan pages. Even Google has an official page in face book. The role of social media in spreading information is immense.
You can test it for yourself, take for example, tagging a photo in face book. You tag your friends. Your friends say, hey this is great, let me tag my other friends. And the tagging continues until that portion behind your picture, becomes fille with blue - colored links of all the people who has been tagged. Not to mention the long list of comments your picture would receive.
If you share some thought-provoking content or information, that is. Of course, no one would be interested in lousy information. Would you come back to a restaurant which took so long a time to get your orders done, and in addition, charges expensively when the service and the food is not really that commendable? Of course not. You would look for other BETTER restaurant around. And when you finally get to dine in an eating place that you happen to really like, don't you share this to other people? You may even post a tweet or two about it.
That is the power that the internet has given us. Sharing is loving, they say. So to go along with the viral sharing experience, here is an example of video that talks about how internet sharing could change everything.
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