Friday, July 2, 2010

SEO 101: Keywords Can Make or Break You

Keywords play a very important role in the whole search engine optimization process. In fact, your site optimization will bank on selected keywords or keyword phrases in order to effectively rank on the search engine results pages.

What are keywords basically?

Every time you go to a search engine home page like that of Google, Yahoo and MSN, you are given the text box will you will input some words or phrases that corresponds to something that you want to gather information about. These specific words or phrases that you use to find data on the internet are called keywords or keyword phrases.

You see, search engine spiders index information that they crawl upon in the world wide web by categorizing them under relevant keywords. For example, you may have your telephone address book with you, which classifies the list of your contacts alphabetically. Under the letter A you may see the telephone numbers of the Aarons, the Armstrongs, or  the Akobayashis. In the same way, the spiders sort our the different sites by listing them with the keywords that they fall under. For example, if you optimized your site using the keywords: How to Wear Hosiery, then the crawlers would go index them under those keywords or other keywords closely related to it.

Different keywords have different searches or hits everyday. In addition, more sites listed in one keyword category, means more more and more competitors for you. That means you have to choose what keywords you would want to use to optimize your site with. SEOs make sure that the keyword or keyword phrase that they are using receives a good amount of searches per day. They must also make see to it that the keyword they selected will not let them drown in a vast sea of competitors. To achieve this, some SEOs use keyword generation tools to help them find the right keywords to use.

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