Friday, July 2, 2010

SEO 101: URL-Making

A uniform Resource Locator, or simply an URL, is one of the most frequent things you see in the internet world. URLs work the same way as our real life addresses because it designates where a site is found in the world wide web. It works more like our real life addresses, that's why it is also popularly known as a web address.

Your URL also has a big impact in search engine optimization, so how do you make the most of your URLs? Create it the right way. Here's how:

1. Make a domain name that best summarizes your site. When a viewer reads your URL, he or she must already have an idea on what your site is about. For example, a person reading the URL www.tolkienianlegend.com will already have this idea, upon seeing the address, that the website is more or less about J.R.R. Tolkien and the contribution that he had given to the world.

2. Make it short. Short and concise is the game in URL making. Shorter URLs are visibly friendly both to users and web crawlers. Plus it would be easy to remember. You would not want to indirectly hinder the spreading of your site to other people like what happens in this scenario:

Girl 1: Oh hey, I found this really nice site about Tolkien.

Girl 2: Really? What's its web address?

Girl 1: www.lambegolmoredalamberontaruithorntirith.com

Girl 2: *nose bleed*

Right? :)

3. Put your keywords in the URL. If you are movie streaming site for example, you can create a domain like www.moviestreamingonline.com. Do not overdo it though. Spamming your keywords in your URL is also a bad idea as you could be directed to spam folders by spam filters. And hey, the address that says www.watchmoviesonlinefreemoviesstreamingdownloadmovie.com is really suspicious both to filters, crawlers, and human users as well. Plus, refer to rule no. 2.

4. Use hyphens as separators. If you really need to partition words in your URL,use a hyphen instead of other signs like asterisks (*), addition signs (+), and the likes.
The hyphen can be universally read by all search engines.

Properly creating your URL can give you a boost towards page rank dominion so go make your URL, and while your at it, make it the right way.

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