Tuesday, June 22, 2010

Blackhat SEO: What Usually Gets You Walking in the Dark Side of SEO Part I

The following are the customary modes to tweak your site the Blackhat SEO way:

Keyword Stuffing
This method covers placing a specific number of keywords in the article content so as to improve keyword density. A lot of keywords in the content will lure the web spiders into considering that the page is relevant so that it can promptly be seen during a search engine hit.

Hidden or Invisible Unrelated Text
Joseph Alvini of Web Designs Org. describes this as a way of "disguising keywords and phrases by making them the same color as the background, using a tiny font size, or hiding them within HTML code such as "no frame" sections, alt attributes, zero-width/height divs , and "no script" sections." A Search Engine company will most likely ban your page or site from appearing in the search if it is found to have hidden texts.

Link Spamming
The Spam Abuse Net defines spamming as "flooding the Internet with many copies of the same message, in an attempt to force the message on people who would not otherwise choose to receive it. Most spam is commercial advertising, often for dubious products, get-rich-quick schemes, or quasi-legal services." In the same vein, link spamming is putting an excessive number of links in one page to trick link-based search engine alogarithms. Links can also be spammed in the comments section of blogs or forums.

Link Buying or Selling
This is one ineffective method that will only lead you to unnecessarily shell out money. There are companies or sites that offer buying or selling links - be wary of those people. Search engines tend to elude sites that are selling or buying links, so spending for those could be really useless since the web crawlers would not index them anyway.

Link Farming
Some sites from an agreement to one another to exhange links that direct to each other. Webopedia identifies link farming as the "process of exchanging reciprocal links with Web sites in order to increase search engine optimization. The idea behind link farming is to increase the number of sites that link to yours because search engines such as Google rank sites according to, among other things, the quality and quantity of sites that link to yours."

Spam Blogging
Spam Blogs, also known as splogs, are "empty" blogs whose main purpose is to generate links that direct to the main site that is being optimized. Wikepedia aptly defines spam blogs as "fake blogs". Unfortunately, most blogging service sites breed a lot of these spam blogs. Even Blogger has spam blogs. In fact, according to estimates, one out of five blogs in Blogger are spam blogs.

See more Blackhat SEO techniques exposed in the second part of the discussion.

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