Showing posts with label Internet Marketing. Show all posts
Showing posts with label Internet Marketing. Show all posts

Monday, July 12, 2010

Examples of Fraudulent E-mails | See to Know

They say to see is to believe. I say, to see is to better learn. so to better recognize Scams when you see one, here are some circulated examples of each category of scams:

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Phishing Scam Example
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Dear Valued Customer:

We regret to inform you that your eBay account could be suspended if you don't re-update your account information. To resolve this problems please click here and re-enter your account information. If your problems could not be resolved your account will be suspended for a period of 24 hours, after this period your account will be terminated.

For the User Agreement, Section 9, we may immediately issue a warning, temporarily suspend, indefinitely suspend or terminate your membership and refuse to provide our services to you if we believe that your actions may cause financial loss or legal liability for you, our users or us. We may also take these actions if we are unable to verify or authenticate any information you provide to us.

Due to the suspension of this account, please be advised you are prohibited from using eBay in any way. This includes the registering of a new account. Please note that this suspension does not relieve you of your agreed-upon obligation to pay any fees you may owe to eBay.

Regards, Safeharbor Department eBay, Inc

The eBay team.
This is an automatic message. Please do not reply.

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Lottery Scam Example
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Subject; Winner Microsoft Yahoo Google Lottery Promotion

MICROSOFT YAHOO GOOGLE LOTTERY PROMOTION North London Business Park (NLBP) Oakleigh Road South, London, N11 1NP United Kingdom.

Dear Lucky Winner,

We happily announce to you the result of the Microsoft, Yahoo and Google Lottery draws held on Saturday 12th of September 2009, Lotto 6/49 in Essex, United Kingdom. All participants were selected randomly from World Wide Web site through computer draws system and extracted from over 100,000.00 companies and personal e-mail addresses.

Your e-mail address attached to Ticket number: B9564 7560 with serial number 046560 drew the winning numbers 6 7 14 16 17 27 Bonus 32. You have therefore been approved to claim a total sum of 500,000.00 (FIVE HUNDRED THOUSAND POUNDS STERLING) in cash credited to file EAAL/9080118308/08.

To file for your claim, please contact your corresponding Fiduciary Claim Agent (Mr. Michael Walker) immediately you get this message for quick and urgent release of your fund.

Contact information is as follow:

Mr. Michael Walker
Email: michael.walker@micro.lt
Tel: +44-7024031703

Endeavour to submit the below information’s as stated below to enable Mr. Michael Walker process your winning.
1. Full Name:................................
2. Full Address:.............................
3. Marital Statue:...........................
4. Age:.......................................
5. Sex:.......................................
6. Nationality:...............................
7. Tel. Number:..............................
8. Country of Residence.....................

***Due to possible mix up of some numbers and email contacts, we ask that you keep this award strictly from public notice until your claim has been processed and your money remitted. This is part of our security protocol to avoid double claiming or unscrupulous acts by some participants of this program. ***

Congratulations once more from all members and staff of this Lottery program.

Yours Sincerely,
Microsoft, Yahoo and Google Lottery Promotion **Customer Service**

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Nigerian Scam E-mail
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(URGENT BUSINESS ASSISTANCE STRICTLY CONFIDENTIAL)

COMPLIMENTS OF THE SEASON

Good Day!

I am the manager of bills and exchange at the foriegn remittance department of the (ABN AMRO BANK AMSTERDAM ). I am writting you this letter to ask for your support and co-operation to carry out this transaction. We discovered some abandoned sum $15,500,000(FIFTEEN MILLION, FIVE HUNDRED THOUSAND U.S DOLLAR ) in an account that belongs to one of our foriegn customer who died along-side his entire family in march this year in a terrorist train bomb blast in Spain some few months ago.Since this development,we have advertised for his next of kin or any close relation to come forward to claim this money,but nobody came yet to apply for the claim.

To this effect,i and other official in my department have decided to look for a trusted foriegn partner who can stand in as the next of kin of the deceased as we cannot do it only ourselves and claim this money.We need a foreign partner to apply for the claim on our behalf because of the fact that the customer was a foreign and we don't want this money to go into the treasury as unclaimed fund.

Every document to effect this process will emanate from my table and i will perfect every document to be in accordance with the banking law and guideline,so you have nothing to worry about and we have agreed that 30% of this money will be for you,while 10%will be for any expenses incured on both sides wihile 60% will be for my colleagues and me. If you are willing to help us,please indicate by replying this letter and putting in your name, private telephone number,fax and permanent residential address via my private email address below.I awaits your immediate response to enable us start this transaction as soon as i recieved your reply,i will send you a text application form for immediate APPLICATIION OF CLAIM.

Please contact me even if you are not intrested in my proposal to you to enable us scout for another partner in the event of non-interest on your part. Thanks for your co-operation

E-MAIL :pietjan2000@netscape.net
Mr Piet Van Jan

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Transfer Job Scam E-mails - Laundering Scams
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Subject: PART-TIME JOB OPPORTUNITY

Dear Sir,Madam,

We are small new firm engaged in export of goods to overseas outside my country. We have won various small exports contract at one time or the other, recently we were (engaged) contracted to supply financial programs for market analyzing, management project software in USA which was successfully done.

Unfortunately we have faced some difficulties while receiving payment for our software in our country as need 10-30 days to get a payment from your country. We do not have so much time to accept wire transfers and can't accept cashiers checks and money orders as well. So we need your help to accept this payments in your country faster. If you are looking to make additional profit we will accept you as our representative in your country. You will keep 10% of each deal we conduct.

Your part is very important to accept funds and forward it to us. It is not a full time work but a very convenient and fast additional income. We therefore solicit your assistance to help remit this money , I would want you to submit to us via mail to [Address removed] the following information which includes
1 Your Full Name
2 Your Contact Address
3 Telephone number/Fax
4.Yahoo or MSN ID.
Your country of living

Please respond ASAP and you will get additional details on how you can become our representative. Joining us and starting business today will cost you nothing, just some extra income for you.

Thanks for your vivid co-operation.

Manager,
SMITH BAMI
Director of ENFOSOFT Marketing Dept.

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Competition Scams
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Please follow this link to see sample of competition scam.


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Take note of the grammatical errors and wrong spellings in the sample mails. Also, scams often involve a large sum of money. If what they are saying is too good to be true, then better just leave it alone and send it to your trash bin. That big sum f money directed to you is worth all your suspicion after all.

Friday, July 9, 2010

Internet Sharing as Mode of Communication (A Background Check)

Biologically, viruses can only multiply inside living organisms. They remain dormant whenever they enter non-living things. As a computer program, a virus can only reproduce inside a computer system. Without the computer system, it is merely a code. All in all, the glory of viruses rests on the fact that they have this uncanny ability to replicate themselves many times over.

Viral. We use this word in an attempt to compare a trend or activity that is similarly attuned to to the virus' process to speedily multiply. And viral is the word that best describes internet sharing nowadays.

The ground has ears and news have wings, so goes an old Filipino saying. The maxim relatively means anything you would say through word of mouth, even though you made a pact of secrecy, would eventually come out in the open and spread before you can even say 'slip of the tongue'. Anyways, this rabid impulse to announce something significant for the world to hear and snoop on is already recorded in the annals of history.

Even with the absence of any form of writing or system of alphabet, Neanderthals left drawings on cave walls  that gave us a glimpse of their lifestyle and culture. When human civilization did establish a system of alphabet and writing based on their respective languages, they then started to find a usable media that they could utilize to write on. They tried wood, jars, stones, bamboos, clay, and leaves - basically any surface - to test if they are feasible  writing tools.

That is until someone from the old Egyptian civilization managed to make something out of the papyrus leaves that were aplenty in the banks of River Nile. A little cutting, and rolling, and drying, and voila - they then invented the first paper, which became the staple medium for writing ideas. They stored them in scrolls and lots of scrolls of hand-written insights, illustrations, and information. Then the paper scrolls were cut into rectangular-shaped, stackable sheet form. Then the revolutionary wood block printer began mass producing written works. Then books emerged. Printers and papers evolved into their current forms which beget newspapers, magazines, brochures, and a plethora of other printed materials that you generally see nowadays.

And that alone is the timeline of the print media as an effective communication avenue. The radio and the TV media are also avenues to reckon with in terms of mass communication. For more details, google them.

The point here is, mass media grows along with the human civilization and comparing them to what we call our own Earthly "stars": Celebrities come, celebrities go. In the same vein, a medium comes, a medium goes - or at least hang in there for as long as it can. A new mass medium will dominate the older one, but not necessarily obliterate it.

Print was overshadowed by radio. Radio was overshadowed by TV. And now TV is drastically being overshadowed by the World Wide Web. Aptly branded as the 'Information Super Highway', the internet is now the medium to beat, and it's spreading information to millions of people across the globe each day, like a virus on a rampage.

Internet Sharing as Mode of Communication (The Rise of Viral Marketing)

The wikipedia describes them as buzzwords, but, according to the largest and most popular editable encyclopedia in the web, viral marketing or viral advertising are marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. This process started to come alive when social media in the internet sites became hot trends (and it still is today!).

The main gist here in viral marketing is: Making something that you want other people to pass to other people to pass to other people... and so on. A simple illustration may be drawn like this:

                                      1
                                     11
                                   1111
                                11111111
                        1111111111111111
           11111111111111111111111111111111
1111111111111111111111111111111111111111111111111
(Illustration taken from http://www.wilsonweb.com/wmt5/viral-principles-clean.htm)

It starts with one person, who shares something to other people, and these other people in turn, shares it in their own way, to other people, until the information sharing multiplies a number of times, sometimes even spinning uncontrollably out of your original expectations - goodness knows when this viral passing of information will really end. Now this viral process is accomplished through our fiber optic cable-connected computers using and abusing the power of the world wide web. If you scan your facebook pages, tweeter, myspace, and other social media sites available in the net, chances are, most of these sites are now being extensively utilized by a lot of companies and business organizations. If you search your facebook pages, food chains like McDonalds, Starbucks, or Kenny Rogers have facebook pages followed by they own respective numbers of fans. Major computer brands like Dell, Acer, Toshiba, and others too many to count also host facebook fan pages. Even Google has an official page in face book. The role of social media in spreading information is immense.

You can test it for yourself, take for example, tagging a photo in face book. You tag your friends. Your friends say, hey this is great, let me tag my other friends. And the tagging continues until that portion behind your picture, becomes fille with blue - colored links of all the people who has been tagged. Not to mention the long list of comments your picture would receive.

If you share some thought-provoking content or information, that is. Of course, no one would be interested in lousy information. Would you come back to a restaurant which took so long a time to get your orders done, and in addition, charges expensively when the  service and the food is not really that commendable? Of course not. You would look for other BETTER restaurant around. And when you finally get to dine in an eating place that you happen to really like, don't you share this to other people? You may even post a tweet or two about it.

That is the power that the internet has given us. Sharing is loving, they say. So to go along with the viral sharing experience, here is an example of video that talks about how internet sharing could change everything.

The Six Simple Principles of Viral Marketing

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Marketing Today, February 1, 2005. Originally published 2/1/2000
Easy Transfer Copy



I admit it. The term "viral marketing" is offensive. Call yourself a Viral Marketer and people will take two steps back. I would. "Do they have a vaccine for that yet?" you wonder. A sinister thing, the simple virus is fraught with doom, not quite dead yet not fully alive, it exists in that nether genre somewhere between disaster movies and horror flicks.
But you have to admire the virus. He has a way of living in secrecy until he is so numerous that he wins by sheer weight of numbers. He piggybacks on other hosts and uses their resources to increase his tribe. And in the right environment, he grows exponentially. A virus doesn't even have to mate -- he just replicates, again and again with geometrically increasing power, doubling with each iteration:
1
11
1111
11111111
1111111111111111
11111111111111111111111111111111
1111111111111111111111111111111111111111111111111111111111111111
In a few short generations, a virus population can explode.

Viral Marketing Defined

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.
Off the Internet, viral marketing has been referred to as "word-of-mouth," "creating a buzz," "leveraging the media," "network marketing." But on the Internet, for better or worse, it's called "viral marketing." While others smarter than I have attempted to rename it, to somehow domesticate and tame it, I won't try. The term "viral marketing" has stuck.

The Classic Hotmail.com Example

The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. The strategy is simple:
  1. Give away free e-mail addresses and services,
  2. Attach a simple tag at the bottom of every free message sent out: "Get your private, free email at http://www.hotmail.com" and,
  3. Then stand back while people e-mail to their own network of friends and associates,
  4. Who see the message,
  5. Sign up for their own free e-mail service, and then
  6. Propel the message still wider to their own ever-increasing circles of friends and associates.
Like tiny waves spreading ever farther from a single pebble dropped into a pond, a carefully designed viral marketing strategy ripples outward extremely rapidly.

Elements of a Viral Marketing Strategy

Accept this fact. Some viral marketing strategies work better than others, and few work as well as the simple Hotmail.com strategy. But below are the six basic elements you hope to include in your strategy. A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy:
  1. Gives away products or services
  2. Provides for effortless transfer to others
  3. Scales easily from small to very large
  4. Exploits common motivations and behaviors
  5. Utilizes existing communication networks
  6. Takes advantage of others' resources
Let's examine at each of these elements briefly.

1. Gives away valuable products or services

"Free" is the most powerful word in a marketer's vocabulary. Most viral marketing programs give away valuable products or services to attract attention. Free e-mail services, free information, free "cool" buttons, free software programs that perform powerful functions but not as much as you get in the "pro" version. Wilson's Second Law of Web Marketing is "The Law of Giving and Selling" (http://www.wilsonweb.com/wmta/basic-principles.htm). "Cheap" or "inexpensive" may generate a wave of interest, but "free" will usually do it much faster. Viral marketers practice delayed gratification. They may not profit today, or tomorrow, but if they can generate a groundswell of interest from something free, they know they will profit "soon and for the rest of their lives" (with apologies to "Casablanca"). Patience, my friends. Free attracts eyeballs. Eyeballs then see other desirable things that you are selling, and, presto! you earn money. Eyeballs bring valuable e-mail addresses, advertising revenue, and e-commerce sales opportunities. Give away something, sell something.

2. Provides for effortless transfer to others

Public health nurses offer sage advice at flu season: stay away from people who cough, wash your hands often, and don't touch your eyes, nose, or mouth. Viruses only spread when they're easy to transmit. The medium that carries your marketing message must be easy to transfer and replicate: e-mail, website, graphic, software download. Viral marketing works famously on the Internet because instant communication has become so easy and inexpensive. Digital format make copying simple. From a marketing standpoint, you must simplify your marketing message so it can be transmitted easily and without degradation. Short is better. The classic is: "Get your private, free email at http://www.hotmail.com." The message is compelling, compressed, and copied at the bottom of every free e-mail message.

3. Scales easily from small to very large

To spread like wildfire the transmission method must be rapidly scalable from small to very large. The weakness of the Hotmail model is that a free e-mail service requires its own mailservers to transmit the message. If the strategy is wildly successful, mailservers must be added very quickly or the rapid growth will bog down and die. If the virus multiplies only to kill the host before spreading, nothing is accomplished. So long as you have planned ahead of time how you can add mailservers rapidly you're okay. You must build in scalability to your viral model.

4. Exploits common motivations and behaviors

Clever viral marketing plans take advantage of common human motivations. What proliferated "Netscape Now" buttons in the early days of the Web? The desire to be cool. Greed drives people. So does the hunger to be popular, loved, and understood. The resulting urge to communicate produces millions of websites and billions of e-mail messages. Design a marketing strategy that builds on common motivations and behaviors for its transmission, and you have a winner.

5. Utilizes existing communication networks

Most people are social. Nerdy, basement-dwelling computer science grad students are the exception. Social scientists tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates. A person's broader network may consist of scores, hundreds, or thousands of people, depending upon her position in society. A waitress, for example, may communicate regularly with hundreds of customers in a given week. Network marketers have long understood the power of these human networks, both the strong, close networks as well as the weaker networked relationships. People on the Internet develop networks of relationships, too. They collect e-mail addresses and favorite website URLs. Affiliate programs exploit such networks, as do permission e-mail lists. Learn to place your message into existing communications between people, and you rapidly multiply its dispersion.

6. Takes advantage of others' resources

The most creative viral marketing plans use others' resources to get the word out. Affiliate programs, for example, place text or graphic links on others' websites. Authors who give away free articles, seek to position their articles on others' webpages. A news release can be picked up by hundreds of periodicals and form the basis of articles seen by hundreds of thousands of readers. Now someone else's newsprint or webpage is relaying your marketing message. Someone else's resources are depleted rather than your own.

Put into practice

I grant permission for every reader to reproduce on your website the article you are now reading -- "The Six Simple Principles of Viral Marketing" (see http://www.wilsonweb.com/wmt5/viral-principles-clean.htm for an HTML version you can copy). But copy this article ONLY, without any alteration whatsoever. Include the copyright statement, too, please. If you have a marketing or small business website, it'll provide great content and help your visitors learn important strategies. (NOTE: I am giving permission to host on your website this article AND NO OTHERS. Reprinting or hosting my articles without express written permission is illegal, immoral, and a violation of my copyright.)
When I first offered this to my readers in February 2000, many took me up on it. Six months later a received a phone call:
"I want to speak to the King of Viral Marketing!"
"Well, I'm not the King," I demurred. "I wrote an article about viral marketing a few months ago, but that's all."
"I've searched all over the Internet about viral marketing," he said, "and your name keeps showing up. You must be the King!."
It worked! Even five years later this webpage is ranked #1 for "viral marketing."
To one degree or another, all successful viral marketing strategies use most of the six principles outlined above. In the next article in this series, "Viral Marketing Techniques the Typical Business Website Can Deploy Now" (http://www.wilsonweb.com/wmt5/viral-deploy.htm), we'll move from theory to practice. But first learn these six foundational principles of viral marketing. Master them and wealth will flow your direction.


"Copyright © 2000, 2005, Ralph F. Wilson, E-Mail Marketing and Online Marketing editor, Web Marketing Today. All rights reserved. Permission granted to reprint this article on your website without alteration if you include this copyright statement and leave the hyperlinks live and in place.

Thursday, July 8, 2010

Microblogging

As what Benjamin Franklin had pointed out, you may delay, but time will not. That's why most people in our generation have been living the "instant" lifestyle in  an attempt to catch up with the motion of the age. This instant mentality encompasses a wide spectrum, from the growing of fast food chains serving instant orders, to our penchant for becoming instant millionaires (lottery, reality TV contests with big pot money like Survivor, British Got Talent - you know the drill).

Engrossed in our workaholic tendencies, we tend to prefer things be done right away. In our current lifestyle, if there's a short cut, why take the long road? That's why when micro-blogging was introduced in the mainstream market, it became an instant hit.

It's like shifting from long memos to short post it notes that still carry the same instructions, only briefer. When writing blog posts in blogs became an ordeal to most people, the spotlight was turned to this new innovation called microblogging, which is, as the name speaks for itself, the "bite-sized" form  of traditional blogging.

Microblogging is a form of broadcasting, but the message you need to get across needs to be cramped up in a 200-character announcement. Unlike blogging which could give you the liberty to even conjure a novel-length single post, microblogging needs only the gist of what you need to  relay to other people - which is is a better recourse for this generation's setting.

It's how microblogging makes broadcasting something in a simple and concise manner that's been keeping it at par with any other social media networking sites. Twitter, one of the leading microblogging web page in the internet as of now, typically sparks the conversation by asking the basic question: What are you doing right now?

Simplicity is beauty, so a saying goes. And this time around, it's the shorter, the better.

Wednesday, July 7, 2010

Outsourcing- Who are the Gainers?

When America started outsourcing blue-collared jobs to  third world countries, its citizens did not really overreact to some companies' decision to get a cheaper, but still efficient workforce. Vietnam, for example, profited from this revolution. A lot of jobs were generated in Vietnam when Nike started employing the Vietnamese to make Nike Shoes. Only a select few questioned the conventionalities of this practice.

When America, however, started passing white-collared jobs, to countries like India, Philippines, and China, it ignited some voices to advocate the prevention of outsourcing offshore the United States.

Those who lost their jobs knocked at the door of the government through rallying in the streets. Some politicians rode with the issue and condemned outsourcing as an "unpatriotic" act and injurious to the American public.

While clamors aroused in the US, outsourcing, on the other hand,  has changed the course of the country which receives the major bulk of the jobs being forwarded.
Take for example India. Outsourced jobs created an influence not only in the country's economic status but also in the culture and way of life of their young generation, which is the population that has greatly benefited this job revolution.

Note that 54% of India's population is under the age of 25. That's more than 500 million young people competing for a job, and just a minute percentage could actually get hired. The competition for work there is neck-to-neck and the emergence of the Business Process Outsourcing or BPO industry in that country, for example, is like a whiff of fresh air to the job hunters.

Because this process has caused such a major shift in the economic status of the people who actually landed on the jobs, young workers of India also experienced a change in lifestyle. The job opportunity and the above average compensation that they receive allowed them to actually spend more than they used to. They now have the chance to buy what they want, instead of secluding themselves into purchasing just what they need, and most of the time ending up purchasing imported products from the US or Europe.

The end result is still interdependence. Domestic country loses jobs. Foreign country gains the jobs. Foreign country buys the domestic country's products. Domestic country gains revenues. Globalization has to be a two-way process. US just have to find a way on how to make outsourcing a win-win situation for them. Looking at how things are going on in the economic global zone, outsourcing is here to stay - at least for a long time. A very considerably long time.

Outsourcing - Who are the Losers?

Outsourcing sparked a rather controversial take way back in 2004 in the political arena of the United States. When thousands of Americans started to lose their jobs because a number of companies and even major businesses, especially in the Information Technology sector, started getting cheaper employees from outsourcing companies in certain parts of Asia, activists and some politicians branded outsourcing as inimical to the citizens of America.

The very core issue here according to the group opposing the method, is that offshore outsourcing robs jobs from the American citizenry. And of course, they have a point here. If one IT company for example, passes on 100 jobs to India, the painful truth is, then 100 Americans will then be laid off.

But Fox News reiterates this, saying that, it's just a short term effect. In the long run, when American companies who outsource have gained a firm business foundation, they will then start hiring native employees who could receive fairly high salaries. It also added that the major problem that America will be encountering if the government would start to make precautionary measures against companies doing outsourcing jobs is that it will hurt the global economic interdependence of nations. Fox claims that " the countries exporting jobs to the U.S. will forbid their own companies from coming here. The net result will be an overall loss of U.S. jobs. Not to mention that we’d have fewer goods to choose from as consumers, and what goods we could choose from would be more expensive, which also costs jobs."

Whatever clamors some people may fuel, if there is one thing that they cannot curb from advancing, it's globalization. OF course we cannot just expect that the developing countries will just sit and wait for the apple to fall from the tree. With rising education rates, a younger work force, and dominant English usage all around the globe, these countries also contend tough competitions to enter the global market. For the individual entrepreneur, the cheap services that they can offer is worth giving in the temptation to bite into the juicy red apple.

Job displacement is inevitable if a country is to ride on tide of technological advancement and transnational competitiveness. Computers, robots, automobiles, and mechanical devices - these inventions are now necessities in modern living. All of these are important keys to a shift in the working industry. The introduction of these innovation displaced jobs indeed - but it also generated new ones.

Outsourcing Today

As an entrepreneur, it is always your primary objective to make your business grow and to produce more and more profits in the process. Since the ongoing recession that is affecting every major first world country all around the world, many big companies have turned to outsourcing jobs in order with the hope that they could make that defining step that will eventually  make their businesses resurface despite the looming global economic problems.

So what is outsourcing in simple terms?

Here is Timothy Jones, and he has this relatively competent business in America. As with other businesses, competition is cut-throat, and sometimes, you need to lower the price of your product for it to sell - however, it would arbitrarily affect your revenues drastically. To compensate with the cost cut-off he needs to fine tune his business for substantial changes. He decides to venture into offshore outsourcing and contacts an outsourcing company from the Philippines through online connection. He pays a Filipino agent to handle some of the maintenance works for three times less the cost of hiring and remunerating a regular American employee. Because of the tremendous savings he had come up with, Timothy Jones was now able to lessen the price of his product compared to his competitors which has brought in more costumers buying the lower - priced merchandise.

Outsourcing is basically this: furnishing a contract with a third party who will do the job required.  The wiktionary defines it as the "transfer of a business function to an external service provider." So what happens is, you are hiring an employee without undertaking the rigorous selection and training process plus the benefits and other added compensation that is required to be given to an office worker. Somebody else has done it for you. All you need to pay for is the actual hours or the output that you are going to receive from your agent. Imagine the savings - without the fantasy that it's too good to be true.

The outsourcing industry has been around ever since the year 1989 and 1990s. In 2004 however, it has become a blazing topic for political debate especially since the onset of recession and massive job losses in the western world at that time.

So basically, outsourcing has affected the country seeking it and also the other country providing it. Outsourcing became a very popular activity among entrepreneurs - and also a practical one at that - that even renowned transnational companies like animation studios, SEO related businesses, and other major brand names have resorted to get employees from India, Philippines, or china.

With globalization on the rise, it's no wonder that developing countries are also competing to level the playing field. But is outsourcing a mere business strategy? Or does it have a rippling effect to the countries taking advantage of it?